British Lung Foundation Case Study

Clare HoltFeatures, Partners

BLF Breath of Life Funds

“MuchLoved’s bespoke service provide us with the perfect platform for our Breath of Life Funds. It gives our supporters the right level of personalisation and control, inspiring fund holders and their families to support us long term.”  Ryan O’Connor, Individual Giving Manager

We provided a complete and successful migration from Our Lasting Tribute for approximately 800 existing funds and have impressed them particularly with the improved back­end Control Panel and reporting which enables British Lung Foundation to administer a large number of Tribute Funds effectively whilst retaining a personal touch.

The customisable reference fields are fundamental to the British Lung Foundation managing their scheme effectively, saving time and facilitating efficient internal integration. With the help of customised alerts there is a clear communication path between relevant teams and as a result many eventors have been converted to Breath of Life Fund holders.

British Lung Foundation regularly benefit from pages created through MuchLoved’s funeral director partners, nearly 10% of which have been converted into Breath of Life Funds.

Out of 1,800 Breath of Life funds 1100 are hosted on the MuchLoved platform where each of the active funds raise an average of £1733. Each month over 19 new funds are being created. To date British Lungs Foundation’s Breath of Life Funds have raised nearly £1.7 Million.

“The amount of customisation available is more than we could possibly use, plus the control panel and reporting is comprehensive and easy to use. It’s absolutely the perfect system for managing our many hundreds of funds.” Breath of Life Officer, Graham Price


BLF Breath of Life Funds